For those on a tight budget, GameFly has also launched a $5 basic tier for games + movies customers. It doesn’t have access to new titles, 4K or GameLock, but it’s also $4.50 cheaper than the most affordable standard subscription.
GameFly Marketing Director Joe Slepski said in a statement:
“We’ve been taking multiple steps this year to meet our members’ needs, starting with our GameLock feature, which for the first time, offered members a guaranteed rental. Secondly, we’ve shouldered more inventory costs on our side, by increasing our inventory on almost all games across the board. This breaks from the traditional rental model going back over 40 years, where 1:1 fulfilment was not possible. Additionally, we’ve added more service levels, giving members even more control on how we fit into their gaming styles.”
Alliance Entertainment, a physical media distributor, purchased GameLock back in October. That gave the company access to a more extensive catalog of games to buy and rent. It launched GameLock shortly after that.